Part of the Personify Suite of Solutions, MC Trade is a comprehensive AMS purpose-built for trade associations, chambers of commerce and medium to large associations looking to automate workflows, increase financial management and reporting power and realize membership and revenue growth. The modern, intuitive system saves valuable staff time by reducing manual tasks with highly configurable features and automation.  MC Trade reporting capabilities are market-leading with the release of Data Insights, an advanced reporting engine. Connected directly to the AMS, Data Insights combines large language models, machine learning and predictive analytics to provide unparalleled insights into an organization’s data and is designed to empower associations to make data-informed decisions faster.