Part of the Personify Suite of Solutions, MC Trade is a comprehensive Association Management System (AMS), purpose-built for trade associations, chambers of commerce and medium to large associations looking to automate workflows, increase financial management and reporting power and realize membership and revenue growth. The modern, intuitive system saves valuable staff time by reducing manual tasks with highly-configurable features and automations.

MC Trade manages the delivery of relevant member benefits via events, education, resources and opportunities — increasing member value and providing critical insights with sophisticated reporting capabilities. Plus, the robust financial functionality allows for easy collection of membership dues and capitalization on non-dues revenue with features like eCommerce. With a high-touch services model that includes a variety of resources and opportunities to engage with support and services teams through implementation and beyond, organizations not only gain a robust platform, they also have the support and tools to get the most out of MC Trade and achieve strategic growth.

Core Features Include:

• – Membership Management
• – Sales Management
• – Event Management
• – Communication Management
• – Financial Management
• – Reporting
• – Committee Management
• – Website & Content Management
• – Data Insights, first-of-its-kind AI-powered reporting solution built into the AMS