Demand Generation Marketing Strategist
Julia DeBell leads marketing at fusionSpan, a technology partner dedicated to helping associations and nonprofits build solutions that amplify impact. With deep roots in the nonprofit and association sector, Julia focuses on educating the community on the evolving technology landscape and connecting organizations with the tools and expertise they need to grow.
It’s no secret that moving AMSs is a bear of an undertaking. So many options. So many moving parts. So many invested parties. And when it’s all said and done (if that’s even a real stage), there’s a treasure trove of lessons that never make it out of the messages, meeting notes, or, let’s be realistic, the project manager’s brain.
In this honest conversation, we’re bringing them out into the open so the organizations at any stage of this journey (you, for example) can make more informed choices about product, path, and partner. You’ll hear from your peers at different stages of the process, from fresh selection to long-lived implementation. They’ll get real about what they got right, what blew up in their faces, and what they’d tell their past selves if they could.
