Mark Campanella, Element 11
SVP Business Development
My Sessions
Lunch: Sponsored by Element 11
Lunch Session: Using Member Value Analytics to Reduce Attrition and Increase Engagement
In this session, Element 11 and The 4A’s will demonstrate how engineering member data and leveraging member analytics can help associations reduce attrition, enhance member engagement, and provide incremental value. Through this session you will understand the: Benefits of member analytics Relationship between member value and attrition Connection between member value and engagement metrics How […]